London Marriott Hotel County Hall seeks a dynamic, creative and innovative
Director of Marketing to be accountable for the strategic development and execution of marketing initiatives, driving the integrated strategies designed to position the hotel competitively with a strong focus on demand generation, brand-strong guest experiences, storytelling and creative engagement that drives loyalty.
This position reports into the Cluster Director of Sales & Marketing for the Central London Cluster and this role will interact daily with Hotel and Cluster stakeholders. This role manages two direct reports, providing strategic direction, who are responsible for four other hotels within the Cluster.
Objective The
Director of Marketing will be responsible for the development and execution of marketing activity. This includes development of marketing plans, managing budget expenditure, executing campaigns and promotions, and ensuring the local pull through of assets and activation packs for destination, loyalty, segment and hotel brand specific marketing.
Key job functions - Develop and execute the overarching marketing strategy, ensuring alignment with business objectives and brand positioning, including promotions, media campaigns, loyalty marketing and partnership activity.
- Manage the development and execution of marketing activity, including annual calendar of marketing activity and property level activation plans, briefing, budget setting, creative and execution development, media planning, and reporting.
- Source and facilitate influencer stays, collaborating as relevant with the PR team, along with creating social media content.
- Responsible for ensuring the local activation and pull through of relevant centrally developed marketing initiatives for rooms, meetings and events, fitness, and food and beverage at a local property level including implementing digital and physical activation items.
- To ensure that digital platforms (HWS, OTA, segment) and demand generation tactics (PLUS platform, segment paid media) are maintained and activated in coordination with digital field marketing support in order to grow digital channel share.
- Development and activation of food & beverage marketing initiatives driving revenue and covers, aligning with relevant food & beverage support teams.
- Provide Hotel and Cluster leadership teams with updates on current and planned marketing activity, gain feedback on hotel requirements.
- Manage a team of two marketing associates within the Cluster, with a focus on goal setting, performance analysis, nurturing talent and defining marketing tasks/responsibilities.
- Manage all hotel collateral production requirements, including printed and digital assets and presentations, responsible for providing on and above property sales teams with all customer facing assets and providing marketing support for sales driving initiatives.
- Responsible for planning and executing Marriott Bonvoy marketing activity on property whilst supporting Operations teams with training and enrolment initiatives
Hotel Support - Responsible for ensuring hotel activation packs for all marketing activity are activated to ensure campaigns are pulled through to a property level on time, on brand and with maximum impact.
- Responsible for activating social media channels using Marriott’s Social Media Monitoring and Management partner, Sprinklr. This will include the creation of content calendars, organic and paid social media activation, reporting and analysis.
- Provide support and guidance to the hotels for activating public relations opportunities on behalf of the hotels and/or UK Marketing when opportunities arise and ensuring the correct procedures are followed with the regional PR Centre of Excellence.
- Provide marketing support for need hotels and with demand generation strategies.
- Responsible for the audit and on-going review of property photography requirements.
- Responsible for overseeing property photo shoots, including providing brand photographic guidelines, liaise with brand approved photographers, provide sample photography and guidance on use of photography playbook, and photography audits.
- Managing the relationship with Digital Field Marketing to ensure that the hotels’ annual Digital Plans are optimised and supported with necessary content and funding in a timely manner.
- Responsible for providing marketing direction for properties undergoing renovation including managing marketing critical path and pre, during and post communications plans.
- Manage local hotel email tool usage and execution, including reporting on usage and quality of content.
Professional attributes, skills & experience - 4-5 years in a devoted hotel marketing role or relevant marketing experience.
- Experience in leisure marketing and brand partnerships.
- Excellent command of the English language - both written & spoken.
- A natural and proven ability with social media, especially Facebook, LinkedIn Instagram.
- Strong analytical skills required as well as knowledge of Excel, PowerPoint, Word.
- Strong communication and presentational skills.
- Desire to set best practices and share successful initiatives with sister hotels within the Group.
- Bachelor's degree strongly preferred in marketing and communication.
Personal qualities & attributes - Proven stakeholder management skills and leadership ability
- Energy, enthusiasm and a “can-do” attitude – essential
- Bright spark with initiative
- Hard working, determined and tenacious
- Strong project management skills
- Results driven
- Highly practical with plenty of common sense
- People person and team player
- High degree of personal loyalty & integrity
LONDON MARRIOTT COUNTY HALL Embrace history and luxury at London Marriott Hotel County Hall, located in bustling South Bank, steps away from Westminster Bridge. Occupying London’s former City Hall, our hotel embodies the city’s storied history and quintessentially British spirit. A destination like no other. County Hall tucks inspiration around every corner. We relieve stressors and anticipate every need of our guests in this beautiful space steeped in heritage.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of “Wonderful Hospitality. Always.” by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that’s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International.
Be where you can do your best work,
begin your purpose,
belong to an amazing global team, and
become the best version of you.
JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you’re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand’s namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you’ll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That’s The JW Treatment™. In joining JW Marriott, you join a portfolio of brands with Marriott International.
Be where you can do your best work,
begin your purpose,
belong to an amazing global team, and
become the best version of you.
